Keyword Page

The Keyword Page provides in-depth analysis for individual Spotify search keywords, showing you exactly which playlists rank in the top 50, their performance metrics, and growth trends. Use this page to evaluate competition and identify optimization opportunities for your playlists.

Industry Access Required: Keyword Pages are exclusively available to Industry Access users. If you don't have access yet, you can upgrade your plan to unlock this feature.

Access the Keyword Page

From Keyword Explorer

  1. Navigate to Keyword Explorer

  2. Click on any keyword row in the results table

Expected result: You're directed to /seo/keyword/[keyword]/[market] (e.g., /seo/keyword/indie%20rock/us).

Direct URL access

You can access a keyword page directly using the URL format:

https://app.artist.tools/seo/keyword/[keyword]/[market]

Replace [keyword] with your URL-encoded keyword and [market] with a two-letter country code (e.g., "us", "uk", "br").

Understanding the page layout

The Keyword Page displays:

  • Header: Shows the keyword name (editable) and market selector with a flag icon

  • Three main tabs: Playlists, Metrics, and Similar Keywords

  • Actions menu: Three-dot menu for exporting and additional options

View top-ranking playlists

Playlists tab

  1. The default view shows the Playlists tab

  2. Review the top 50 Spotify playlists currently ranking for this keyword, ordered by position (1-50)

Each playlist card displays:

  • Cover artwork

  • Playlist name and curator

  • Follower count

  • Curated genres

  • Recent growth metrics

Export playlist data

  1. Click the CSV button at the top of the Playlists tab

  2. A file downloads with columns: playlist name, followers, curator, genres, and metrics

Expected result: You receive a CSV file containing data for all 50 playlists.

Click on any playlist to open its full detail page, where you can see complete track listings, performance charts, and contact information for the curator.

Pagination options

Adjust how many playlists display per page:

  • 12 per page (grid view)

  • 50 per page (full list)

Analyze keyword metrics

Metrics tab

  1. Click the Metrics tab at the top of the page

  2. Review five key metric cards with trend indicators

The metric cards show:

  • Google Search Volume: Monthly searches on Google for this keyword

    • Higher values indicate strong search demand

  • Follower Reach: Combined follower count of the top 50 playlists

    • Indicates total potential audience and competition level

  • Follower Growth: Average daily follower growth across top playlists

    • Shows whether this keyword is trending up or down (green arrow = growing, red arrow = declining)

  • Top Genres: Most common genres curated by ranking playlists

    • Helps verify if the keyword matches your playlist's genre focus

  • Genre Focus: Percentage indicating how concentrated the genre curation is

    • Higher percentage means more consistent curation across top playlists

Hover over any metric card to see a detailed tooltip explaining what the metric measures and how to interpret it.

View search trend chart

Below the metric cards, you'll find a bar chart showing:

  • 12-month Google search volume trend (months on x-axis, volume on y-axis)

  • Hover over bars to see exact monthly values

The search volume data comes from Google Keyword Planner and is indicative of overall search interest. While it's not Spotify-specific, it correlates strongly with Spotify search behavior.

"Queued" data status

If you see a "Queued" badge on any metric:

  • The data is currently being fetched from APIs

  • It will be available within 24 hours

  • Admins can click the Update button to force a refresh (visible only to admin users)

Discover similar keywords

Similar Keywords tab

  1. Click the Similar Keywords tab

  2. Choose between two sub-tabs: Other Markets or Genre Overlap

Other Markets sub-tab

Shows the same keyword across different countries:

  1. View a table with columns: Market, Updated At, Follower Growth, Google Volume, Follower Reach, Genres

  2. Sort by any column (click the header) to find markets with the best opportunities

  3. Use server-side pagination to browse all markets

Use case: Identify which countries have the highest growth for your keyword. This helps you decide whether to target specific regional audiences.

Genre Overlap sub-tab

Finds keywords with similar genre curation:

  1. Use the search bar to filter keywords by name

  2. Select a market from the dropdown to refine results

  3. Browse keywords that share genres with your original keyword

Expected result: A searchable table of related keywords, showing which ones curate similar music styles. Genre badges (e.g., "indie 45%") appear when data is available.

Genre Overlap is perfect for building a keyword cluster strategy. Find 5-10 related keywords with similar genre profiles, then incorporate them all into your playlist description for broader search coverage.

Edit and change keywords

Change the keyword

  1. Click on the keyword in the header (large bold text)

  2. The text becomes editable—type your new keyword

  3. Press Enter

Expected result: The page navigates to /seo/keyword/[new-keyword]/[market] with fresh data.

Change the market

  1. Click the flag icon dropdown in the header

  2. Select a different country from the list

Expected result: The page reloads with data for the selected market at /seo/keyword/[keyword]/[new-market].

Save keywords for tracking

  1. Click the ⭐ star icon (if visible in the actions menu or header)

  2. A confirmation toast appears: "Keyword saved"

Expected result: The keyword is added to Saved Keywords and appears highlighted throughout the platform, including on your Playlist SEO tabs.

Evaluate competition effectively

Assessing if you can rank

Use this checklist when analyzing a keyword:

  1. Check follower counts in top 10 playlists

    • If most have 200K+ followers, competition is too high for new playlists

    • Look for keywords where playlists under 100K are ranking in positions 1-10

  2. Compare Google Search Volume to Follower Reach

    • High volume (10K+ monthly searches) + Low reach (under 500K total followers) = great opportunity

    • Low volume (under 1K) + High reach (over 1M followers) = avoid, too competitive with low demand

  3. Review genre alignment

    • Check if the Top Genres match your playlist's curation

    • Genre Focus should be at least 30-40% for a cohesive keyword

  4. Look at growth trends

    • Positive (green arrow) Follower Growth indicates increasing interest

    • Declining (red arrow) growth suggests the keyword is losing popularity

Avoid keywords dominated by playlists over 200K followers. Even with perfect optimization, it's extremely difficult to break into the top 10 against established competition.

Troubleshooting

Issue

Likely Cause

Solution

"Invalid Keyword" error

Keyword not found or URL encoding issue

Check spelling and ensure special characters are properly encoded (e.g., spaces as %20). Try searching from Keyword Explorer instead.

"Queued" badges on all metrics

First time viewing this keyword—data being fetched

Wait up to 24 hours for data to populate. Bookmark the page and return later.

"No trend data available" on chart

Low search volume keyword with insufficient Google data

This keyword may have minimal search demand. Consider alternative keywords with higher volume.

"No playlists found" on Playlists tab

No playlists currently rank for this keyword in the selected market

Try a different market or verify the keyword is commonly used in Spotify searches.

Empty Genre Overlap results

No other keywords share the same genre profile

Your keyword may be in a very niche genre combination. Use Other Markets to find geographic variations instead.

Limitations

  • Data updates: Metrics refresh every 10-24 hours. Immediate updates not available (except for admin force-refresh).

  • Playlist limit: Only the top 50 playlists are shown. Lower-ranking playlists (51+) are not displayed.

  • Chart timeframe: Google trend chart shows only the last 12 months—no custom date ranges available.

  • Market coverage: Smaller markets may show "No data available" due to insufficient search volume.

  • Export formats: CSV only—PDF or Excel formats not currently supported.

Getting help

When reporting issues with the Keyword Page:

  • Note the exact keyword and market combination you're viewing

  • Include the full URL from your browser

  • Take screenshots of error messages or missing data

  • Specify which tab (Playlists, Metrics, or Similar Keywords) shows the issue

Was this helpful?