Search Engine Appearances
Search Engine Appearances shows how your tracked artist, track, curator, or playlist appears in Google search results. Use it to see which search terms you rank for, how much search demand those terms have, and whether your off-platform visibility is growing.
Where to find it
Open SEO & Press Overview to review search visibility across your tracked entities
Or open an individual artist, track, curator, or playlist
Go to Press or SEO > Press Coverage on playlists
Select Search Engine Appearances if the page shows separate views
For related feature docs, see SEO for Artists and Tracks and Playlist SEO tab.
What you can see
The rankings table shows the search terms your entity appears for in Google, along with the estimated monthly search volume and recent ranking changes.
Keyword: The search term your entity ranks for
Position: Your current Google ranking for that term
Position History: A visual trend of recent ranking movement
Est. Monthly Volume: Estimated monthly searches for that keyword
Market: The country or region tied to that ranking
How to use the table
Sort by Est. Monthly Volume to find the highest-demand keywords first
Sort by Position to find keywords where you already rank well
Use the market filter to focus on the countries that matter most to your campaign
Use search to find branded terms, release names, or niche phrases quickly
If available, open a keyword in the trend view to compare ranking movement over time.
How to interpret the data
High volume + strong position: You already have useful search visibility for that term
High volume + weak position: There may be room to improve your off-platform SEO or press strategy
Low volume + strong position: The term is relevant, but total search demand is limited
New ranking changes: Recent coverage, release activity, or page indexing may be affecting visibility
Common questions
Why don't I see any keywords?
Your entity may be too new, may not have enough web visibility yet, or may not currently rank for tracked Google terms.
Why did a ranking change?
Google rankings move over time. Changes in search demand, new coverage, or updates on external sites can all affect your position.
Can I edit rankings in artist.tools?
No. This feature is read-only. Use it to monitor visibility and measure the impact of your SEO and press work.
What to do next
If you want to understand where those rankings are coming from, review Use Backlink Mentions and Press Coverage to see which sites are linking to the same entity.