Backlink Mentions and Press Coverage
Backlink Mentions, also shown as Press Coverage, shows which external websites mention or link to your tracked artist, track, curator, or playlist. Use it to monitor new coverage, spot lost links, and understand where people are finding your Spotify pages across the web.
Where to find it
Open SEO & Press Overview to review mentions across your tracked entities
Or open an individual artist, track, curator, or playlist
Go to Press or SEO > Press Coverage on playlists
Open the Press Coverage or Backlink Mentions view
This feature works closely with SEO for Artists and Tracks and Playlist SEO tab.
What the table shows
Source: The website that links to or mentions your page
Anchor Text: The visible text used in the link
Target: The Spotify page being referenced
Status: Whether the link is new, lost, or still active
You may also see filters and controls for All, New, and Lost mentions, plus search, cards/table view, and pagination.
How to use the data
Filter to New to find fresh press, blog posts, directory listings, or playlist roundups
Filter to Lost to see links that are no longer being detected
Review the Source domain to judge whether the mention is valuable, irrelevant, or low quality
Check the Anchor Text to see how your artist, track, curator, or playlist is being described
How to interpret statuses
New: A mention or backlink was recently discovered
Lost: A previously detected mention is no longer found
Active: The link is still being detected without a recent status change
Common uses
Confirm that PR outreach or playlist pitching led to real web coverage
Find blogs, curators, or directories that already mention you
Spot spammy or low-value sources linking to your page
Track how off-platform visibility changes around releases and campaigns
Common questions
Why don't I see any mentions?
Your entity may not have external coverage yet, or our system may not have discovered any active backlinks for it.
Why did a mention disappear?
The source page may have changed, the link may have been removed, or the page may no longer be accessible.
Can I remove a backlink from artist.tools?
No. This feature is read-only. To change a mention, you need to contact the site that published it.
What to do next
Use Use Search Engine Appearances to see whether those mentions are translating into Google search visibility.